There is a lot about the art world that can be misconstrued. Artists, for instance, are not machines when it comes to developing ideas and making them into masterpieces. And not all gallery owners are snooty and rich (though some are).
A lot of passion, work, and money goes into the process of not only selling art but creating it as well. There are more than a few misconceptions that can come with the art industry, and this is the space to clear them up.
Easily Understandable Art Sells Better
There is a misconception that people need to “understand” what they are looking at in order to want to buy it. But that isn’t the case at all. While there is certainly a place for that kind of art, it isn’t the only game in town.
There is confusing, challenging art that sells for staggering sums. Surrealism is one of the most glaring examples of a difficult-to-understand artform that does well. It is all in the eye of the beholder — or the buyer, as it were.
Artists Are Lazy
A major misconception is that the artists are lazy when it comes to showcasing and selling work. There is a belief that the galleries do all the work of preparing and selling, but that isn’t the truth. Most artists have to do a lot more than simply create their works.
Artists are oftentimes required to help the gallery owners set up their works, they have to attend the openings, and they are required to help sell their art themselves. It is far more comprehensive than most realize.
Good Salespeople Are Needed to Sell Art
This is a bit trickier to clarify because it does help to be good at the art of selling. But the simple fact of the matter is that art can’t be sold simply because of a good salesperson. At its core, the art has to be good as well. It has to entice buyers to want to make the purchase.